Care circles for pet care professionals
Your practice.
Their community.
Give the pet families you support a place to belong between appointments.
Host a private care circle on PetsLikeMine. Share general guidance, celebrate small wins and bring clients together around a practitioner they already know.
Free to host and join during the pilot. Applications reviewed by PLM.
Private care circle
Small steps, shared together
A community around your practice
Circle host Practitioner
A little Friday check-in: what has your pet enjoyed this week? Small moments count.
Milo’s person
A very thorough sniff around the garden. We took our time and enjoyed the sunshine.
Poppy’s person
That sounds lovely. It’s good to share these little things with people who get it.
- Professionally verified hosts
- Private, invitation-based circles
- Free participation for your clients
The relationship beyond the appointment
Care brings you together.
Community keeps you connected.
Life with a pet who needs extra care happens every day. A circle gives those everyday experiences a home, with your practice at the heart of it.
Keep the connection going
Give clients a familiar place to return between visits. A welcome, a weekly question or a shared small win can keep your practice part of the conversation.
Make room for peer support
Bring together people who understand life with a pet who needs extra care. Members can offer encouragement and share experiences with each other.
Put a person behind the practice
Let families get to know your approach through a verified public profile, a link to your Atlas listing and the community you host.
Built around real practice life
A circle you can make your own.
Start with a handful of clients and a simple weekly check-in. Set the purpose and response hours in your description, then give members space to connect with each other. You set the rhythm and look after the conversation.
One conversation everyone can join
Share a general tip or a thoughtful question, and let the group build on it.
A reason to come back
Circle activity notifications help members find new conversations, using their PLM preferences.
Practical hosting controls
Replace invitation links, remove members, hide messages and archive your circle when needed.
A shared space.
Clear boundaries.
The host and members can read the conversation. PLM moderators can review messages that are reported.
Pet records stay separate. Joining a circle does not share a clinical record or include a consultation.
You explain when you’ll check in. Individual treatment questions and urgent concerns go through the practice’s usual channels.
Members can copy what they read. Encourage thoughtful sharing and respect for each other’s privacy.
Start with the people you already help
See a physiotherapy circle in action.
Follow an example practice from its first invitation to a conversation between owners. Explore each stage to see what you do, what clients experience and where the value comes from.
A physiotherapy practice’s first circle
Illustrative walkthrough · Fictional practice and members
Choose a stage to explore
Step 1 of 3
A personal invitation after a visit
Your practice creates a private circle for its physiotherapy clients. You share the invitation with owners who would like a little community between appointments.
- For your practice
- Choose the purpose, explain your response hours and share a link.
- For your clients
- Preview the circle, sign in with a verified email and choose to join free.
Private care circle · Example
Our physiotherapy pet community
An invitation you could share
“We’ve started a small community for clients of our physiotherapy practice. You’re welcome to join, share everyday pet stories and meet other owners. It’s free and entirely optional.”
Invitation preview
Our physiotherapy pet community
A place for our clients to share small wins and support one another between visits.
Hosted by your practitioner · Free to join
A verified email and your agreement to join are required.
This example is a preview, not an invitation to a live circle.
A familiar practitioner gives the community a starting point.
The same approach can work for acupuncture, rehabilitation, behaviour support or a whole practice. Choose a shared experience and make the conversation your own.
From your practice to your first circle
Bring your expertise.
We’ll provide the space.
You can use an existing PLM account or create a free one. Your practitioner profile sits alongside your pet-owner account.
Your first circle: the 14-day playbookA manageable launch plan, ready-to-use messages and a rhythm for your first members.
Tell us about your work
Add your professional details, your PetCare Atlas listing URL and a public link to your credentials or register entry.
Get verified by PLM
We manually check your identity, credentials and listing. Once approved, your public profile appears on PLM and you can host circles.
Invite your first clients
Name your circle, explain what it’s for and share an invitation link. Clients join with a free account and a verified email address.
Found on Atlas. Connected on PLM.
Your public PLM profile links to your Atlas listing, helping families explore your services. Your circle is the private space you invite them into.
The practitioner pilot
Start small.
Build something that matters.
You don’t need a big audience to begin. Invite a few clients, listen to what helps, and find a rhythm that fits your practice.
This is an early pilot. Your experience and feedback will help shape what comes next.
Hosting and membership
Free during the pilot
- A verified public practitioner profile
- Up to 5 private circles per practitioner
- Up to 200 members per circle, plus you
- Text conversations and activity notifications
- Invitation and moderation controls
- Free joining for your clients
Subject to practitioner verification. Archived circles count towards the five-circle limit. Future pricing is not included in this pilot offer.
Before you begin
Good questions.
Clear answers.
Wondering whether a circle fits your work, or need help with your Atlas listing?
Talk to the PLM teamWho can apply to host a circle?
Veterinary surgeons, veterinary nurses, physiotherapists, hydrotherapists, behaviourists and other pet care professionals can apply. You’ll need an individual practitioner profile, a PetCare Atlas listing and public evidence of your professional credentials. PLM reviews applications before enabling hosting. If acupuncture is part of your work, choose your professional discipline and describe it in your title and bio.
What does it cost for me and my clients?
Hosting and joining are free during the practitioner pilot, including for clients on a free PLM account. The pilot supports up to five circles per practitioner, including archived circles, and up to 200 members plus the host in each circle. This is pilot pricing, not a promise about future pricing.
Do I need to be available all the time?
You choose the rhythm and explain your response hours in the circle description. A small group and a weekly prompt are a practical starting point. You are responsible for moderating your circle, but members can talk to each other too. Be clear that individual treatment questions and urgent concerns belong with the treating practice through its usual channels.
Is a circle private? Who can see what members share?
The conversation is available to its host and members. PLM moderators can review reported messages. Members can see each other’s display names and posts, and could copy what they read, so a circle is not a confidential clinical record. Anyone holding a valid invitation can preview the circle name, description and public host identity; keep client details out of those fields.
Does joining give me access to a client’s pet records?
No. Circle membership does not share pet records, create a clinical relationship or include a consultation. Circles are for community support and general education. Any clinical arrangements or record-sharing permissions are separate.
What do clients need to join?
A free PetsLikeMine account, a verified email address and your current invitation link. They explicitly choose to join and can leave later. You can replace or revoke invitations and remove members. Invitation links expire after seven days; replacing a link invalidates the old one without removing existing members.
What can we share inside a circle?
The pilot supports text conversations: introductions, general guidance, questions, everyday experiences and encouragement. Members can remove their own messages and report concerns; hosts can hide messages and remove members. Circle activity uses PLM’s notification preferences. Photo uploads, video calls, appointment booking and clinical messaging are not part of the circle pilot.
How does PetCare Atlas fit in?
Your Atlas listing helps people learn about your services. Your PLM profile links to that listing, while your private circle gives invited clients a place to connect. You supply your listing URL when applying; PLM checks your identity, credentials and listing. Accounts and records are not automatically merged or imported between the products.
Meet the community
Practitioners on PLM
Explore public profiles to learn about practitioners and their work. To join a private circle, ask its host for an invitation.
Loading practitioner profiles…
Your next chapter, together
You already bring care.
Give your community a home.
Start with the clients you know. Build a circle they can feel part of.
Free during the pilot · Reviewed by PLM